Guest Lecture (Recording): Oana Goga (Research Director, Inria), Measuring and mitigating risks with online platforms

Date: March 24, 2025

Title: Measuring and mitigating risks with online platforms 

Abstract:

In this talk, I will discuss risks associated with online advertising and micro-targeting and present methodological approaches for measuring and mitigating these risks. I will provide insights from some of our latest results on political ad micro-targeting, marketing to children, and tracking. I will discuss how our measurement studies informed European lawmaking, how citizens can help, and how researchers interested in assessing risks with online platforms can take advantage of the latest EU laws.

You can watch the recording of the talk below. 


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